Goal:Drive excitement for NVIDIA Reflex and DLSS in Warzone through a community & influencer hype campaign. 

Top etailers Alternate NL and Alternate BE teamed up with leading influencers to go head-to-head in a Call of Duty: Warzone Clash, competing to unlock fantastic ASUS ROG GeForce RTX 40-series prizes and exclusive special offers for the community! 

Through social engagement on NVIDIA posts and the impressive skills of top Dutch (NL)& Belgian (BE) Warzone streamers, progressively better prizes were unlocked for the community to win. All the action was livestreamed on the content creators’ channels, with live updates tracked on the HYPE meter. After four intense Warzone matches, Alternate Belgium emerged victorious, securing the level 3 prize for Belgian winners. 

The campaign kicked off on social media, with additional details available on the landing pages of the Alternate NL & BE websites. Throughout the livestreams, real-time updates were shared about the prize levels, and the final winner announcement was made on NVIDIA social media. 

With multiple layers and dynamic elements, this was a complex event, but the outcome was an incredible-high engagement, a strong reach across multiple platforms, and an amazing community response!