To introduce the new Brännboll collection to Gen Z, Gen Alpha, and their parents, Ronald and Paraduze hosted an interactive gaming event at IKEA Utrecht. 

They spent the entire afternoon engaging with fans, creating a fun and memorable experience for all ages. The activation was announced through video integrations on both creators’ YouTube channels and an IKEA registration page, allowing participants to sign up for specific timeslots. Within 24 hours, all time slots for both creators were fully booked! 

The turnout wasimpressive, and the atmosphere throughout the afternoon was very chill and fun. Attendees had the chance to explore the new collection, win cool prizes, and, of course, grab a photo and autograph from Ronald and Paraduze. 

A successful collaboration, made possible byTeam5pm!