H20 Purmerend, 29 november
When Monster Energy NL set out to amplify its Call of Duty: Black Ops 7 promotion, the ambition was clear: create something that felt authentic to the competitive community, not just another branded activation.
That idea became Beast the Pro.
At the H20 Esports Campus in Purmerend, we transformed a local venue into a high-stakes competitive arena. Call of Duty players from the community stepped onto the stage to challenge Monster Energy EMEA athletes in live 1v1 matchups. No gimmicks. No scripted moments. Just raw competition, with €3,000 in prize money on the line.
The format was built around accessibility and spectacle.
Call of Duty fans earned their shot on stage. Pros defended their reputation. The crowd reacted to every clutch play. And the entire event was streamed live on Monster Energy’s global Twitch channel, turning a Dutch market activation into an internationally broadcast gaming moment.
Influencer amplification, social content and on-site brand integration ensured the experience extended far beyond the venue walls. Online and offline merged into one ecosystem: viewers, creators, fans and athletes all connected around the same competitive energy.
What happened next exceeded expectations.
The livestream reached 7,700 total Twitch views — the highest performance ever recorded on the channel. Influencer and social support generated over 4 million digital impressions. More than 200 fans attended live, with 19 competitors stepping onto the main stage. Post-event surveys rated the player experience an impressive 8.4 out of 10.
But the real success wasn’t just in the numbers.
Beast the Pro proved that when you combine live competition, creator credibility and immersive brand storytelling, a local event can resonate globally. It elevated Monster Energy’s Call of Duty promotion from campaign to cultural moment, strengthening brand affinity within the competitive gaming community.