Digital Event
For NVIDIA and AORUS, the goal wasn’t just visibility, it was relevance.
NVIDIA and AORUS aimed to drive awareness and engagement around GeForce technology and AORUS hardware within the core gaming community, while authentically showcasing performance features in a live, creator-led environment.
The Battlefield Creator Clash brought together a group of trusted gaming creators across Twitch, YouTube and TikTok, each streaming high-intensity matches powered by GeForce technology. No scripted segments, just creators playing at their best, in a setup where performance made a visible difference.
The campaign blended competition, entertainment, and education, turning it into a shared experiences.
Around the streams, we designed a connected ecosystem to capture and extend engagement.
A dedicated landing page and a Discord activation to centralize traffic and community engagement. At the same time, hardware giveaways from NVIDIA and AORUS turned passive viewers into active participants, driving interaction at every stage of the campaign.
Results
Impact
The campaign successfully transformed product features into cultural moments—leveraging creators, live interaction, and community to deliver authentic engagement and measurable performance within the gaming ecosystem





