Operation Aorta is a Minecraft game that takes you on an epic journey through your own body. It unravels the mystery of your blood and shows how 25 trillion blood cells work tirelessly to keep you healthy. 

To educate a younger audience about this important topic, The Invaders approached us to collaborate with Ronald and bring this adventure to his fans. 

The announcement was made through an integration in Ronald’s video, and to drive engagement, we combined it with a cool giveaway and an exclusive meet & greet with Ronald. 

During the campaign, the message was promoted across multiple platforms, including YouTube, Instagram, and Discord, ensuring a broad reach. 

Operation Aorta reached 1 million players over the course of the campaign by Sanquin, and we’re proud to have played a part in achieving this impressive milestone.