1 online qualifier and 1 offline finals, the first edition of the Benelux Series – Presented by Monster Energy was a huge success.

This dual-format tournament brought together the best teams from across the Benelux for a thrilling Search & Destroy, 2v2 battle in Call of Duty: Black Ops 6

Where 59 teams competed in the qualifiers for a spot in the offline finals, 8 teams made it to finals to compete for a total prize pool of €3000,-

Puxque as official Monster Energy athlete was the main host. Together with Bo, Thiadrik and OMGitsTiësto, she has broadcasted both the qualifiers and finals on her own Twitch channel.

297 players registered for this tournament in our Discord and during the qualifiers they’ve sent 1679 messages about the Benelux Series. With a combined reach of +250.000 views across different platforms this first edition was received very well.

Our focus was brand awareness and building engagement for Monster Energy. In every communication Monster Energy was visible, but we also integrated more creative approaches like a taste test, team names based on the different tastes and a can building challenge for the hosts.